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بازار بالغ
TWO YEARS LATER xi PR E FA C E : WHAT THIS BOOK IS ABOUT AND HOW IT CAME TO BE xiii PART ONE: FOUNDATIONAL MODELS Chapter One: THE ECONOMICS OF INNOVATION Chapter Two: INNOVATION AND CATEGORY MATURITY 13 Cisco's Product Portfolio 20 Chapter Three: INNOVATION AND BUSINESS ARCHITECTURE 29 Cisco's Business Architecture 49 PAR T T W 0: M A N A GI NG I NN 0 V AT I 0 N 57 Chapter Four: TYPES OF INNOVATION 61 Chapter Five: MANAGING INNOVATION IN GROWTH MARKETS 73 Cisco Innovating in Growth Markets 100 Chapter Six: MANAGING INNOVATION IN MATURE MARKETS 110 Cisco Innovating in Mature Markets 159 Chapter Seven: MANAGING INNOVATION IN DECLINING MARKETS 168 Cisco Innovating in Declining Markets 183 Chapter Eight: MANAGING INNOVATION IN YOUR ENTERPRISE 192 PART THREE: MANAGING INERTIA 201 Chapter Nine: EXTRACTING RESOURCES FROM CONTEXT 209 Cisco and Core/Context Analysis 226 Chapter Ten: REPURPOSING RESOURCES FOR CORE 235 Cisco and Resource Recycling 248 Chapter Eleven: MANAGING INERTIA IN YOUR ENTERPRISE 256 Glossary 261 Index 275
MATURE MARKETS.
In 2005, personal comput ers, inkjet printers, and relational databases are all mature markets.
As a result, it has cho sen to focus primarily on product innovation in growth markets and integration innovation in mature markets.
Innovation types in mature markets all have an optimizing flavor.
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